Odin Stones is an operator-led advisory and capital group. We advise CEOs, boards and PE operating partners on AI-driven commercial transformation, and — through Odin Stones Group — acquire and rebuild the value engines of underperforming service businesses.
Our leadership has built and led growth for
Most underperformance isn't a market problem. It's a broken operating engine — customer economics, digital capability and organisational execution pulling in different directions. We work at the point where those three forces meet, because that is where value leaks and where it can be rebuilt.
Every engagement — advisory or capital — is judged the same way: does it turn complexity into clarity, and clarity into a durable, measurable return.
A senior advisory practice for boards who need to move fast, and a disciplined capital vehicle for owners and investors who want to build for the long term.
Fixed-scope engagements and board-level retainers for CEOs, CMOs, COOs and PE operating partners — AI and digital audits, customer lifetime value acceleration, market entry, and ongoing board advisory.
An operator-led holding company acquiring service-heavy, mispriced UK businesses and rebuilding their value engines — targeting £2m–£15m equity cheques, 51–80% ownership, and a 25%+ IRR over a 3–5 year hold.
Retail media profit engine built from zero (Sainsbury's / TCS)
Category growth across 10 countries (Kingfisher)
Digital channel growth delivered (Eurostar)
Digital & organisational transformation led (Telenet)
Odin Stones is deliberately structured as a small number of senior operators supported by a network of specialists, rather than a large graduate-staffed consultancy. Every engagement is led by people who have run the function they are advising on.
Corporate strategy, portfolio structuring and investment appraisal for boards and capital partners.
AI transformation audits, data science, personalisation and adtech/ESG measurement.
Customer economics, pricing, retention and media efficiency tied directly to EBITDA.
Capital discipline, KPI cadence, leadership reset and board-level governance.
Board advisory, transformation sprints, or a conversation about co-investing alongside Odin Stones Group.